Choose Right Technology for your business Growth
You might need software to better manage Opportunities, Contacts and sales leads, so you get that. Then you might need a system to automate your marketing, so you invest in that. But, if these two pieces of technology aren’t able to communicate with one another, you’re creating store information, a lot of manual work and duplication of effort.
In the early phases, a lot startup use spreadsheets as the way of storing data. Another common one seen is phone interaction, making them a critical communication tool despite the rise in digital communication modes. As the time moves, these manual processes slow the small business down. It affects the small business growth and impacts the customer experience.
We are buying software for each purpose and then not able to manage each one separately become a more hectic task, rather than helping. Basically understand the need for software by investing in software by knowing the vast technologies available. It can coordinate accordingly will help hits the graph growth for your small or medium business.
Does it solve your problems? The technology that is intended to investing in should easily get integrated with your small business. You should check that the technology serves now and in the future too. The plans executed should also have a positive impact on your small business as long as the small business runs, should be the aim. In simple words, the small business owner should solve multiple problems without having to move from one after the other.
Does it get adapted to your processes? The technology should get merged with your processes. Initially little changes to the processes is acceptable, but if the technology is forcing you to change your small business processes to a pretty long extent then it is a negative sign. A good technology is easy to follow and is customizable in order to suit your small business needs and your small business processes, not the other way around.
Does the technology help in small business growth? The main purpose of the technology is to support the small business growth. Hence, make sure it enables growth and enhances with the small business as and when required.
Is it prepared for future changes? Your small business is never going to in the position it is in now. The environment of your small business doesn’t necessarily mean will be same tomorrow as well. A good technology will get upgraded to be able to solve your small business problems today, and evolve with you in the direction you go in the future.